The size is continental 6" x 4". Postally unused and unmarked. Published by IZOGIZ, circulation 3,000,000 copies. The logo of the publishing house is in the top left-hand corner on the verso. The artist's name, S.Rusakov, is printed in the lower left-hand corner. The artwork depicts a cheerful and plentiful scene where Father Frost, the New Year Child in a futuristic space helmet, accompanied by a bear cub and even a squirrel, are ringing the doorbell of a brand-new apartment, about to make the child or children inside very happy.

The theme is a reflection on two major projects in

The size is continental 6" x 4". Postally unused and unmarked. Published by IZOGIZ, circulation 3,000,000 copies. The logo of the publishing house is in the top left-hand corner on the verso. The artist's name, S.Rusakov, is printed in the lower left-hand corner. The artwork depicts a cheerful and plentiful scene where Father Frost, the New Year Child in a futuristic space helmet, accompanied by a bear cub and even a squirrel, are ringing the doorbell of a brand-new apartment, about to make the child or children inside very happy.

The theme is a reflection on two major projects in progress in the Soviet Union at the time: space exploration and Nikita Khrushchev's monumental new project of building hundreds, if not thousands, apartment buildings to bring relief to the terrible problem of urban overpopulation against the background of insufficient residential living space. Khrushchev's new apartment buildings all looked the same and were small and shoddily built, but anything was better than a "kommunalka", large apartments of exiled or exterminated "bourgeoisie", where an entire Soviet family would huddle in a single room and share the communal kitchen and bathroom with other families.

The postcard is in excellent, superb condition. The artwork is pristine, the paper is not visibly age-toned, and is perfectly clean.
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