Badge for Excellence in Socialist Competition, Ministry of Automobile Industry (Minavtoprom), circa 1970s.
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Brass, enamel, medallion is 33.6 mm tall (incl. eyelet), 31.4 mm wide; riveted 2-piece construction (the car is a separate, superimposed part). Leningrad Mint logo to the reverse of the suspension device. The gilded passenger car is a Volga GAZ-24 model which appeared in 1970 and saw most widespread use as a Taxi cab and police cruiser (and was also a huge status symbol among the Soviet elite - despite being obsolete and cramped even by the standards of the 70s).
In excellent condition.